Tilly Pig Socials

Strategic Social Ads: Hand-Painted Savings Collections

Interview Task Concept

Overview

Tilly Pig is a playful savings brand that helps young children learn money management through handcrafted, limited-edition piggy banks. This interview task focused on creating engaging social media content and targeted Facebook ad concepts that highlighted the brand’s educational values, sustainability, and collectible designs in a fun and visually engaging way.

Design direction

The design direction focused on creating a recognisable visual identity using the brand’s existing assets, combining soft pastel colours, bold typography, and character-led illustrations that reflected the handcrafted and collectible nature of the piggy banks while highlighting the brand’s educational values, sustainability, and playful appeal.

Awareness content used playful storytelling to build emotional connections, while retargeting ads highlighted key USPs including Disney partnerships, artisan craftsmanship, free activity guides, a one-year protection plan, and benefits such as free delivery and educational value. This approach helped build trust with parents and created a seamless shopping journey across social platforms.