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Smint Defensive
Winter-ready social content during a Bournemouth agency placement.
Socials Content
Overview
At The Walker Agency in Bournemouth, during work experience, I worked on a series of social assets for Smint, one of the market’s most recognisable sugar-free mint brands. Supporting the brand’s move into the functional confectionery space as a sugar-free, on-the-go alternative to traditional medicinal lozenges, I created winter-focused content highlighting its blend of Zinc, Vitamin C, and Vitamin B6.
Solution
The visual narrative focuses on health-conscious consumers, positioning the portable, recyclable tin as an essential tool to combat fatigue and tackle the day ahead. This work balances "Out Now" launch graphics with character-led compositions to establish Smint as a premium wellness companion, ensuring brand authority and consumer relevance throughout the colder months.
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