Beaulieu Visitor Guide
Contemporary Redesign for the Beaulieu Visitor Guide
Visual Concept Art Direction
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Overview
The Beaulieu Visitor Guide visual concept is a new artistic approach designed to capture the "whole of the Beaulieu experience." By focusing on emotion, imagination, and togetherness, the guide offers a rich, narrative-driven exploration of the estate.
The goal is to visually interpret less-visited areas to evoke a deeper connection with visitors, using a modern style that appeals to younger audiences while maintaining a profound respect for the estate's heritage.
Design direction
The concept centers on the "House of Montagu diamonds," a geometric framework that serves as a canvas for the estate’s identity. It interprets Beaulieu’s various areas as curated art pieces, blending modern design with rich heritage to create a distinctive and recognizable visual language. Through an image-led, artistic approach, the layout unites diverse landmarks within a cohesive structure. This ensures both iconic and lesser-known spaces are showcased with equal depth, communicating the brand’s values and inspiring visitors to explore.
