Your Shore Plan Men
Personalised Cosmetic System for Young Men: Sustainable Skin & Hair Care in Coastal Life
Eco- Packaging Identity
Overview
Your Shore Plan Men is a new disruptive hair and skincare brand with a cause. The brief for the JDO RAW DESIGN COMPETITION BRIEF 2022 was to create a new disruptive hair, skin, or makeup brand with a cause, choose a category & cause, and craft your brand and its purpose to change the world.
The brand purpose is to provide a new sustainable cosmetic brand for male students, aged 16-25, who live by the sea in Bournemouth and Dorset. This encourages healthy skin and hair while providing an easier personalized experience for them.
My core values are to provide products that address common hair and skin problems to men with minimal impact to the ocean. I believe that sustainability is the most critical pillar of this project, as protecting our local marine environments is essential for future generations. Over time, university students will be able to find it easier to buy and afford sustainable products.
Workshops on ocean conservation and disruptive design generated a foundational four-pillar manifesto: Rebuild, Restructure, Replace, and Recrystallize. This research informed a modern, masculine brand identity. Experiments with typography, color, and rugged brush effects established an authentic visual language, while bold logos were crafted to resonate with Gen-Z. The process concluded with sustainable, disruptive packaging—including eco-refill solutions—to drive environmental change.
Process
Process
Workshops on ocean conservation and disruptive design generated a foundational four-pillar manifesto: Rebuild, Restructure, Replace, and Recrystallize. This research informed a modern, masculine brand identity. Experiments with typography, color, and rugged brush effects established an authentic visual language, while bold logos were crafted to resonate with Gen-Z. The process concluded with sustainable, disruptive packaging—including eco-refill solutions—to drive environmental change.
Sustainable Packaging
The recyclable cardboard box packaging is hand delivered by the company or sent via the post. As tailored beauty products sent via subscription are on the rise, it is a tendency that men shop online which offers discretion and convenience as well as specific personal solutions. Eco-refill packs provide a new trend of sustainable solutions made from ocean plastics coming from the ocean floor. This aims to aid the re-build of the local oceans.
Solution
Currently, young men face a variety of problems related to hair and skin care, but how can we help young men feel better about their skin and hair when visiting the beach? If not dealt with soon enough at a young age, these problems can start to bring on psychological problems which can affect their mental health such as stress, anxiety depression, low self-esteem, social phobia, and emotional mood.
Your Shore Plan Men offers a range of skin and hair care treatments for young men before, during, and after a beach at a low price, making it affordable to the student Gen-Z community. As student prices have increased over the years, cosmetic product prices have also followed the same direction of increasing prices. Offering low prices encourages young male students to use the products and increases total sales. Students are more likely to be sensitive to prices because they have lower disposable incomes and are less willing to buy expensive products.
